overview
As a Demand Gen Strategist, you will lead the development and ongoing execution of paid media campaigns for our B2B clients. We specialize in driving growth through targeted campaigns on Google Ads, LinkedIn Ads, Meta, and more, and we seek a strategist who can bring both data-driven execution and creative content strategy to the table.
responsibilities
b2b campaign strategy + ongoing execution
- Develop paid media strategies that leverage data insights to target specific B2B audiences, focusing on high-impact channels like Google Ads, LinkedIn Ads, and Meta, as well as multi-channel tactics.
- Tailor creative and content for each campaign, ensuring alignment with the needs and pain points of segmented B2B audiences.
- Adjust campaign targeting and messaging based on performance data to ensure alignment with business goals, using audience insights to refine and iterate.
creative + content strategy
- Collaborate with creative teams to design ad creative that supports campaign goals, balancing engaging visuals with compelling messaging that resonates with B2B buyers.
- Ensure campaign messaging and creative aligns to the custom journey, from awareness through nurture to sales enablement.
- Apply a strong understanding of brand and product positioning to paid media, translating strategy into messaging that resonates with target audiences and drives conversions.
- Lead A/B testing of ad copy, visuals, and messaging to continuously optimize creative assets and improve engagement.
data-driven optimization + attribution
- Analyze campaign performance, using data to inform both strategic and creative decisions that maximize ROI.
- Leverage third-party attribution tools (such as HubSpot or Marketo) to ensure accurate tracking and reporting of campaign results across the customer journey.
- Develop reporting that connects campaign performance directly to pipeline and revenue impact, not just leads.
- Drive actionable insights from attribution models to help clients understand the real impact of their paid media investments.
client engagement + collaboration
- Partner with clients to align paid media strategies with their broader business objectives, offering insights on how creative and content decisions directly contribute to lead generation and overall success.
- Collaborate with internal teams to ensure creative output is optimized for performance and tailored to target audiences, reinforcing the importance of content strategy in paid media.
about you
- Proven experience managing B2B demand gen programs, including paid media campaigns and multi-channel strategies, with a deep understanding of how creative and content impact campaign performance.
- Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver insights to clients.
- Familiarity with third-party attribution tools and CRM platforms (e.g., HubSpot or Marketo) for tracking and reporting.
- Ability to craft and test creative strategies that align with data insights and B2B audience needs.
what success looks like
- Strategic Creative Impact: You’ll integrate creative and content strategies with paid media campaigns to drive tangible results for B2B clients.
- Data-Driven Optimization: You’ll optimize campaigns based on performance insights, ensuring continuous improvement and alignment with client goals.
- Effective Attribution: You’ll ensure accurate tracking and reporting through third-party attribution tools, clearly demonstrating the value of paid media efforts.
- Client-Centric Solutions: You’ll collaborate with clients to ensure paid media strategies support their broader business objectives, delivering results that drive growth.
- Ownership & Accountability: You’ll take full responsibility for the success of your campaigns, leading with both strategic insights and creative execution.
- Pipeline Growth: You’ll drive measurable contribution to client pipeline and revenue, clearly connecting marketing activity to business outcomes.
about us
Dragon360 is a B2B advertising agency helping marketing teams turn wasted spend into high-performing programs. From strategy to execution, we use smarter audience segmentation, sharper messaging, all with a laser focus on outcomes. We’ve been fiercely independent since 2007, and it shows. Our team of experienced B2B advertising professionals has deep expertise in paid media, content strategy, and digital campaign management. Our remote-first structure gives us the flexibility to build agile, cross-functional teams tailored to each client’s needs. Dragons are real. It’s more than just a catchy line—it’s fundamentally how we operate day-to-day. At Dragon360, no idea is too small, and everyone has a seat at the table. Because our team of Dragons are united by our core beliefs:
- Be tenacious. Constantly think differently by making creativity and learning a practice. Own and craft compelling, human solutions to challenges—every time.
- Stay accountable. Be reliable: get shit done and do it well. Set high standards, and give as much encouragement as criticism to produce our collective best work.
- Foster respect. Engage with openness and empathy. Embrace different perspectives, and give back by supporting the communities and environment we’re part of.
- Dragons are real. Be authentic and transparent when dealing with each other and clients. Own the wins as well as the mistakes, and always learn and grow from both.
perks
We believe people do their best work when they’re supported, so we offer benefits that prioritize flexibility, wellness, and growth.
- 100% individual contribution to health, dental, + vision insurance
- Unlimited paid time off
- Flexible work schedule
- Wellness stipend
- Education stipend
- Annual farm share stipend
- New client referral bonuses
- 401(k) retirement savings plan (after one year)
- Monthly volunteering opportunities
want to ignite growth?
Send your resume, cover letter, salary requirements, and three reasons why you should be a Dragon to [email protected].apply
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