overview
As a Demand Generation Strategist, you’ll lead strategy, execution, and optimization of B2B advertising for our clients, and own the client relationships behind that work. You’ll translate business objectives into audience-first advertising across Google Ads, LinkedIn Ads, Reddit, Meta, programmatic, and emerging platforms, supporting demand generation, ABM, product launches, and customer expansion.
This role is an equal balance of strategic thinking and hands-on execution. You’ll be a trusted advisor to your clients while running the accounts and campaigns that deliver for them.
responsibilities
client partnership + account management
- Serve as the primary day-to-day contact for your clients: lead status calls, set agendas, and keep timelines, deliverables, and next steps clear.
- Manage a portfolio of accounts at once, prioritizing across them without letting details slip.
- Manage media budgets and pacing across platforms, flagging over- or under-spend before it becomes a problem.
- Lead QBRs that connect results to client goals and set priorities for the next quarter.
- Scope incoming requests against the SOW, catch out-of-scope work early, and partner with leadership on change orders.
- Brief and coordinate internal creative and external design partners so production hits launch dates.
- Grow existing relationships by recommending additional services and investments that improve client outcomes.
advertising strategy + execution
- Develop integrated B2B advertising strategies aligned to each client’s business objectives and go-to-market motion.
- Build, launch, and optimize multi-channel campaigns, executing with attention to detail while keeping sight of the bigger picture.
- Run testing roadmaps that improve audience targeting, messaging, creative, and channel mix through structured experimentation.
- Make proactive recommendations that improve performance, increase efficiency, and support evolving client goals.
audience + creative strategy
- Develop audience strategies around ideal customer profiles, buying committees, account prioritization, and intent signals.
- Refine segmentation, campaign structure, bidding, and budget allocation based on performance data.
- Partner with internal creative and content teams to turn positioning, customer pain points, and competitive differentiators into advertising that resonates.
- Keep creative, messaging, and offers aligned across awareness, consideration, conversion, and expansion.
measurement + optimization
- Analyze performance to spot trends, diagnose problems, and find opportunities that improve return on investment.
- Define conversion tracking and configure measurement through Google Tag Manager and ad platforms so the data holds up.
- Connect advertising performance to business outcomes using attribution, CRM, and marketing automation tools such as HubSpot and Marketo.
- Build reporting that shows impact on revenue and account engagement, with recommendations to scale what works.
- Find ways to improve the speed and consistency of our work through thoughtful use of AI and automation.
about you
- 5+ years developing and managing B2B advertising across platforms such as Google Ads, LinkedIn Ads, Reddit, and Meta, including time in an agency or client-facing role managing multiple accounts at once.
- Proven ability to develop + execute advertising strategies that align with broader go-to-market initiatives, including demand generation, account-based marketing (ABM), product launches, customer expansion, and pipeline acceleration.
- Strong understanding of B2B buying behavior: ICPs, buying committees, segmentation, and customer journey mapping.
- Highly analytical, able to turn complex performance data into recommendations that hold up in front of a client.
- Comfortable moving between high-level planning and in-platform optimization in the same day.
- Experience with CRM, marketing automation, and attribution tools such as HubSpot, Salesforce, or Marketo.
- Excellent communication and presentation skills, with the confidence to challenge a client when it’s warranted.
- Curious about emerging advertising technology and AI tools, with judgment about where they actually create value.
- Organized and accountable, managing multiple priorities in a fast-paced agency without dropping details.
- You don’t settle for good enough. You challenge assumptions, experiment, and look for better ways to get results.
what success looks like
- Strategic impact: Your recommendations connect to your clients’ business objectives and go-to-market priorities, and your work contributes to measurable revenue growth.
- Audience-first thinking: You understand your clients’ customers, buying committees, and market dynamics well enough to reach the right people with the right message at the right time.
- Data-driven decisions: You use performance data and attribution to uncover opportunities and solve problems early, not just to report what happened.
- Trusted partnership: Clients come to you for perspective as much as execution. Your accounts run smoothly, budgets stay on track, and nothing surprises them.
- Ownership: You own your clients’ results end to end, from the strategy to the work in the platforms. You’re dependable, accountable, and you raise the bar for the people around you.
about us
Dragon360 is a B2B advertising agency that helps marketing teams turn strategy into measurable business growth.
We partner with mid-market and enterprise organizations navigating long sales cycles, complex buying committees, and high-value purchasing decisions. By combining audience-first strategy, compelling creative, and data-driven execution, we build advertising programs that generate pipeline, accelerate revenue, and maximize return on investment.
We don’t believe successful advertising starts with channels or tactics. It starts with understanding the people you’re trying to reach, the challenges they’re trying to solve, and the decisions they need to make. That’s why every engagement begins with strategy and is continuously refined through performance insights, experimentation, and collaboration.
As a strategic extension of our clients’ marketing teams, we help organizations align advertising with their broader go-to-market objectives, whether supporting demand generation, account-based marketing, product launches, customer expansion, or brand growth.
We’ve been fiercely independent since 2007, and it shows.
Dragons are real.
It’s more than just a catchy line—it’s fundamentally how we operate day-to-day. At Dragon360, no idea is too small, and everyone has a seat at the table. Because our team of Dragons are united by our core beliefs:
- Be tenacious. Constantly think differently by making creativity and learning a practice. Own and craft compelling, human solutions to challenges—every time.
- Stay accountable. Be reliable: get shit done and do it well. Set high standards, and give as much encouragement as criticism to produce our collective best work.
- Foster respect. Engage with openness and empathy. Embrace different perspectives, and give back by supporting the communities and environment we’re part of.
- Dragons are real. Be authentic and transparent when dealing with each other and clients. Own the wins as well as the mistakes, and always learn and grow from both.
perks + compensation
We believe people do their best work when they’re supported, so we offer benefits that prioritize flexibility, wellness, and growth.
- 100% individual contribution to health, dental, + vision insurance
- Unlimited paid time off
- Flexible work schedule
- Wellness stipend
- Education stipend
- Annual farm share stipend
- New client referral bonuses
- 401(k) retirement savings plan (after one year)
want to ignite growth?
Send your resume, cover letter, salary requirements, and three reasons why you should be a Dragon to [email protected].
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