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# Dragon360

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## Sitemaps

- [XML Sitemap](https://dragon360.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Dragon360 Blog - Think](https://dragon360.com/blog/) - Keep up with the Dragon360 blog as we journey through the ever changing world of digital marketing - from industry news, actionable takeaways, and more.

## Pages

- [GD Builder - Homepage](https://dragon360.com/)
- [Contact](https://dragon360.com/contact/) - Connect with our team to explore how people-first, insight-led digital advertising can help your brand drive revenue and scale growth efficiently.
- [Home (Old)](https://dragon360.com/home-new/) - Dragon360 is a B2B advertising agency specializing in paid media strategy, audience segmentation, and creative execution for tech and SaaS brands looking to maximize revenue.
- [GD Builder - Services](https://dragon360.com/services/)
- [Us](https://dragon360.com/us/) - We’re a people-first digital agency partnering with B2B brands to build smarter media programs, improve marketing performance, and scale results.
- [Work](https://dragon360.com/work/) - Explore how B2B brands transformed growth with insight-led, audience-focused advertising strategies crafted to scale pipeline and deliver real business results.
- [Resources](https://dragon360.com/resources/) - Explore actionable resources for modern B2B marketers, from podcast episodes to strategy guides, built to inform, inspire, and elevate your paid media game.
- [Careers](https://dragon360.com/careers/) - Join a collaborative team building smarter B2B campaigns. We offer career growth, creative freedom, and a culture that puts people and progress first.
- [Privacy Policy](https://dragon360.com/privacy-policy/) - This is the website for Dragon360, an independent digital marketing and advertising agency based in Kingston, NY. This Privacy Policy describes our privacy practices with respect to information that we may obtain about you through your use of this website, dragon360.com. By visiting or using this website, you acknowledge and agree to the terms of
- [Thank You](https://dragon360.com/thankyou/)
- [Advertising + Media Intern](https://dragon360.com/careers/advertising-media-intern/) - Become part of a team where your insights will be valued. In this role you'll learn paid advertising strategies and expand your skill set through training sessions.
- [Reaching Streamers with CTV Advertising](https://dragon360.com/ctv/) - Connected TV (CTV) advertising presents an opportunity for businesses to reach consumers on smart tvs and other streaming devices, to grow their business.
- [The Framework for B2B Advertising Success](https://dragon360.com/webinars/full-funnel-b2b-advertising-framework/) - The Framework for B2B Advertising Success Length: 35:42 50% of vendors are eliminated from the buying cycle before a sales rep can engage - Don't be part of that statistic! Tailor tactics for each stage of the buying cycle Leverage your best content with paid advertising to move prospects through the funnel Learn how Social

## Case Studies

- [PlanetDDS](https://dragon360.com/work/planetdds-go-to-market-engine-abm/)
- [Techsmith](https://dragon360.com/work/techsmith-audience-segmentation/) - Celebrating technical writers helped Snagit boost purchases, lower acquisition costs, and unlock new growth for TechSmith’s product portfolio. View the case study.
- [Simon Data](https://dragon360.com/work/simon-data-abm/) - Learn how we helped Simon Data pivot to precision with an account-based marketing strategy built to scale.
- [Datonics](https://dragon360.com/work/datonics-lead-gen/) - In just a couple months, Dragon360 launched a demand engine for Datonics, driving exponential growth, better lead quality, and repeatable results.
- [Pantone](https://dragon360.com/work/pantone-ecommerce/) - We redesigned Pantone’s digital shopping experience to make it more customer-centric, and more profitable.
- [Tungsten Automation](https://dragon360.com/work/tungsten-automation-digital-advertising-strategy/) - We unified Tungsten’s digital advertising across brands and regions to support global growth in workflow automation.
- [Haven Life CTV](https://dragon360.com/work/haven-life-ctv/) - Learn how CTV became a scalable growth channel for Haven Life, integrated into a larger digital strategy to reach modern insurance buyers.
- [Bentley Systems](https://dragon360.com/work/bentley-virtuosity-demand-generation/) - See how we helped Bentley Systems build a global demand gen strategy for their zero-touch platform, Virtuosity.
- [Autotask](https://dragon360.com/work/autotask-marketing-strategy/) - Discover how we helped Autotask align sales and marketing to reach more SMBs and expand their SaaS offering worldwide.
- [Archer Roose CTV](https://dragon360.com/work/archer-roose-elizabeth-banks/) - See how we used CTV to grow awareness and e-commerce sales for Archer Roose, starring Elizabeth Banks and powered by audience insights.
- [Onshape](https://dragon360.com/work/onshape-demand-generation/) - Explore how we built a product-led demand generation engine for Onshape to drive growth across global enterprise accounts.
- [Polar](https://dragon360.com/work/polar-ecommerce/) - Putting Polar.com through its paces
- [Diehard Custom](https://dragon360.com/work/diehard-custom-growth/) - Giving the leading provider of custom athletic knitwear a new digital playing field, so more sports fans, teams, and athletes can show their spirit
- [Haven Life](https://dragon360.com/work/haven-life-launch/) - Launching the first-ever direct-to-consumer online life insurance company to help thousands of families safeguard their futures

## Resources

- [Using Psychology to Build Better B2B Content](https://dragon360.com/resources/using-psychology-to-build-better-b2b-content/) - Psychology meets content strategy: Rai Hyde Cornell shares clinical frameworks that help B2B marketers craft messaging that truly moves people.
- [The Silent Killer of B2B Ad Performance: Bad Audience Targeting](https://dragon360.com/resources/silent-killer-b2b-ad-performance-bad-audience-targeting/) - Bad audience targeting is the silent killer of B2B ad performance. Learn why most paid media fails and how to fix it with smarter audience strategies.
- [What B2B Marketers Can Learn from DTC Advertising](https://dragon360.com/resources/what-b2b-marketers-can-learn-from-dtc-advertising/) - DTC brands create seamless, engaging buying experiences. B2B marketers can apply those same tactics to improve targeting, creative, and results.
- [Why Champions, Not Decision-Makers, Shape the Fate of Your Deals](https://dragon360.com/resources/why-champions-not-decision-makers-shape-fate-of-deals/) - Champions shape the fate of B2B deals. Learn how to identify and empower them to drive adoption, impact, and long-term success.
- [Stop Promising. Start Proving. Why Social Proof Actually Converts](https://dragon360.com/resources/stop-promising-start-proving-why-social-proof-actually-converts/) - Learn why social proof drives real conversions in B2B and how to use it across your marketing to build credibility, trust, and pipeline.
- [Stop Writing Ads for “Everyone” - A Masterclass in Creating Ads That Actually Convert](https://dragon360.com/resources/stop-writing-ads-for-everyone-a-masterclass-in-creating-ads-that-actually-convert/) - Learn to craft sharper B2B messaging that drives performance. Break through sameness and turn your media into impact. Watch the free masterclass now.
- [LLM SEO: How to Use AI to Drive Demos, Not Just Rankings](https://dragon360.com/resources/llm-seo-how-to-use-ai-to-drive-demos-not-just-rankings/) - Ishaan Shakunt of Spear Growth joins Digital Banter to explore AI-driven search, LLM-optimized content, and the future of B2B SEO strategy.
- [SPICING UP B2B CREATIVE: Building Cost-Effective Content Systems with Kevin Rapp](https://dragon360.com/resources/spicing-up-b2b-creative-building-cost-effective-content-systems-kevin-rapp/) - In this week's episode of Digital Banter' we engage in an eye-opening conversation with the award-winning creative director, Kevin Rapp. Together, we explore the world of B2B creative and how it often falls into the trap of being dull and overly logical, focusing more on selling to companies than connecting with people. We'll challenge the
- [Q2 TEST & LEARNS: Quick Wins and Discoveries from Our Recent Experiments](https://dragon360.com/resources/q2-test-learns-quick-wins-discoveries-from-recent-experiments/) - In this podcast episode, we delve into the world of digital advertising experimentation and share the quick wins and valuable insights we gained over the last quarter. Join us as we discuss the successful strategies we implemented, including the use of emojis, testing new ad types, measurement techniques, and targeting tools. Discover how our experimentation
- [Web Analytics vs Media Attribution: Debating the Role of Web Analytics Tools](https://dragon360.com/resources/web-analytics-vs-media-attribution-debating-role-web-analytics-tools/) - In this week’s episode of Digital Banter, Scott Konopasek and Brandon Beck from Mint Measure engage in a lively debate about the role of web analytics in media attribution. Join us as we challenge the traditional approach of using web analytics tools for measuring website performance and media impact. In this episode, we discuss how
- [Want Better Agencies? Be a Better Client! Building Agency Partnerships with Tas Bober](https://dragon360.com/resources/want-better-agencies-be-a-better-client-building-agency-partnerships-tas-bober/) - In this week's episode of Digital Banter, top digital marketing voice Tas Bober joins us as we discuss her transition from in-house roles to the agency dark side. Having experienced both perspectives, Tas shares a plethora of insights on how to build effective agency partnerships that drive actual business results. ? Podcast Transcript You're listening
- [ABM Is Not That Deep: Simplifying What Actually Works](https://dragon360.com/resources/abm-is-not-that-deep-simplifying-what-actually-works/) - Isaac Ware of UserGems shares how a simple, signal-driven ABM strategy can outperform complex tech stacks and drive real B2B demand gen results.
- [Managing Against Impossible Demands: Balancing Growth, AI, and Sanity](https://dragon360.com/resources/managing-against-impossible-demands-balancing-growth-ai-and-sanity/) - CMO Huddles’ Drew Neisser joins to unpack the pressures facing B2B marketing leaders, from AI shifts to PE chaos, and how top CMOs are fighting back.
- [Creative Intelligence: The Difference Between a Good Ad and a Forgettable One](https://dragon360.com/resources/creative-intelligence-difference-between-good-ad-and-forgettable-one/) - Great ads aren't just clever - they're informed. Learn how creative intelligence drives relevance, resonance, and results.
- [ABM Measurement Mayhem](https://dragon360.com/resources/abm-measurement-mayhem/) - Unlock the truth about ABM measurement with Mason Cosby - no fluff, no $100K stack, just real talk on tracking success in account-based marketing.
- [HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media](https://dragon360.com/resources/hubspot-horror-stories-why-clean-crm-data-is-critical-for-paid-media/) - Messy HubSpot data wastes ad dollars and wrecks reporting. In this episode of Digital Banter, learn how to clean up your CRM for smarter decisions and better results.
- [One Product, Multiple Markets: How to Build a Scalable Strategy](https://dragon360.com/resources/one-product-multiple-markets-build-scalable-strategy/) - Marketing a product across industries? Learn how to scale effectively, tailor messaging, and engage multiple verticals without wasting resources.
- [From Conversion to Consumption: Rethinking Landing Page Optimization](https://dragon360.com/resources/from-conversion-to-consumption-rethinking-landing-page-optimization/) - Most B2B marketers focus landing pages on conversions—but is that hurting results? On Digital Banter, Tas Bober shares why optimizing for consumption matters.
- [Winning Ads are Built on Customer Intelligence, Not Creative Brainstorms](https://dragon360.com/resources/winning-ads-built-on-customer-intelligence-not-creative-brainstorms/) - Most B2B ads fail because they ignore customer intelligence. Learn how real buyer insights can make your ads more effective and drive actual revenue.
- [Strategizing Content for Ads](https://dragon360.com/resources/strategizing-content-for-ads/) - How to Adapt & Repurpose Content for Ads Join us on Digital Banter as we dive into the next phase of our campaign planning series: making great content for paid media. We’ll cover how to adapt and repurpose your existing content for ads, and explore the latest trends and strategies on LinkedIn, Google, Meta, and
- [ Creating Impactful Messaging](https://dragon360.com/resources/creating-impactful-messaging/) - Learn how to craft compelling ad copy that resonates with your audience, addresses pain points, builds trust, and drives results in today's competitive market.
- [Content Audit + Quick Wins](https://dragon360.com/resources/content-audit-quick-wins-identify-gaps/) - Audit Content + Identify Gaps We continue our deep-dive into the essentials of ad campaign planning and strategy. In this episode, James and Andy tackle the crucial step of conducting a paid media content audit. Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being
- [Targeting the Right Audience](https://dragon360.com/resources/targeting-the-right-audience/) - Master Audience Research + Segmentation We continue our deep-dive into the essentials of campaign planning + strategy. James and Andy explore the crucial step of mastering audience research and segmentation. Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain
- [Setting Effective Goals](https://dragon360.com/resources/setting-effective-goals/) - Learn how to set realistic goals for ad campaigns, understand business models and sales team dynamics, and utilize advanced measurement strategies.
- [Product Marketing Essentials for Paid Media](https://dragon360.com/resources/product-marketing-essentials-for-paid-media/) - Discover how product marketing fundamentals can enhance demand gen success with Drew Spencer Leahy. Uncover the secrets to better collaboration and effective campaigns.
- [Should I run Ads?](https://dragon360.com/resources/should-i-run-ads/) - Join Andy & James on Digital Banter as they discuss the real deal about paid advertising and how to launch your first campaign effectively.
- [Building a Marketing Team for Sales Led Companies](https://dragon360.com/resources/building-a-marketing-team-for-sales-led-companies/) - Explore how marketing can lead beyond leads into revenue with Kyle Lacy on this week’s Digital Banter. Dive into actionable steps to achieve this goal!
- [Entertaining Content with Purpose](https://dragon360.com/resources/entertaining-content-with-purpose/) - Explore the rise of humor in B2B content with Todd Clouser on our podcast. Discover if fun content can truly boost revenue and brand recall.
- [Interactive Demos are Better Demos](https://dragon360.com/resources/interactive-demos-are-better-demos/) - Learn how interactive demos can boost pipeline and drive revenue and why brands hesitate to adopt them. A must-listen for any strategist.
- [Beyond Creation: Maximizing the Impact of Your Content](https://dragon360.com/resources/beyond-creation-maximizing-impact-of-content/) - Dive into content creation & distribution with Ross Simmonds on Digital Banter. Learn how to bridge the gap and maximize your content's reach with AI.
- [The Art of Brand: The Intersection of Strategy & Emotion](https://dragon360.com/resources/art-of-brand-intersection-of-strategy-emotion/) - Dive into the essence of brand with Kyle Duford. Explore beyond logos and colors, uncovering the emotional connections and evolution that truly define a brand.
- [Marketing Exists to Support Sales... Change My Mind](https://dragon360.com/resources/marketing-exists-to-support-sales-change-my-mind/) - Dive into a sales vs. marketing debate how marketers can align strategies beyond just selling. Unpack marketing's true role in sales-focused organizations!
- [Frameworks for the Perfect Landing Page](https://dragon360.com/resources/frameworks-for-the-perfect-landing-page/) - Get expert insights on paid media landing pages with guest Tas Bober. Learn to elevate your ad campaigns for better performance.
- [From Nice-to-Have to Need-to-Have: The Role of Marketing in Customer Retention](https://dragon360.com/resources/role-of-marketing-in-customer-retention/) - In this episode of Digital Banter, we explore the critical role of marketing in customer retention. We discuss strategies for taking your product from a nice-to-have to a must-have, including keeping customers up-to-date on new features, building a community, and tracking product usage. We also discuss the importance of customer loyalty and advocacy programs and
- [Education + Entertainment: HockeyStack’s Journey to Building a Media Company](https://dragon360.com/resources/education-entertainment-hockeystacks-journey-building-media-company/) - Join us as we dive deep into HockeyStack, a B2B marketing attribution tool, who leadership are turning heads with their innovative marketing strategy.
- [Positioned to Win. Navigating Product Positioning](https://dragon360.com/resources/positioned-to-win-navigating-product-positioning/) - Dive into product positioning for startups and unlock key strategies from LinkedIn's top hook writer, Anthony Pierri. Listen on-demand for invaluable insights!
- [Building a Community](https://dragon360.com/resources/building-a-community/) - Explore the rise of private communities in B2B marketing with expert Justin Levy on our podcast. Discover the power and impact of niche networks
- [Scrappy ABM](https://dragon360.com/resources/scrappy-abm/) - Join us as we debunk ABM myths and explore effective strategies on a budget. Learn to initiate and execute ABM without breaking the bank.
- [The Rise of B2B Influencer Marketing](https://dragon360.com/resources/the-rise-of-b2b-influencer-marketing/) - In B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world. We come up with excuses like our sales cycles are longer, it's hard to measure, it doesn't vibe with our brand,
- [The Nearbound Playbook & Why It Matters](https://dragon360.com/resources/the-nearbound-playbook-why-it-matters/) - Uncover how nearbound marketing enhances revenue growth and builds trust. Join us for expert insights into partnerships and strategy.
- [Building a Paid Media Program](https://dragon360.com/resources/building-a-paid-media-program/) - Explore AdConversion's mission and delve into both tactical and strategic realms of building a successful paid media program.
- [Marketing & Sales Alignment - An Elusive Unicorn](https://dragon360.com/resources/marketing-sales-alignment-elusive-unicorn/) - Only a handful of folks have actually figured out how to align sales + marketing. Lara Erdem is one of them. Have a listen to how she's cracked the code.
- [Content Distribution Framework Built on Trust: Picking the Right Messenger](https://dragon360.com/resources/content-distribution-framework-built-on-trust-right-messenger/) - Dive into brand, market, employee, and customer generated content, and learn to build trust and resonance with your audience through strategic messaging.
- [UNLOCKING THE SECRETS of Successful ABM and Paid Media](https://dragon360.com/resources/unlocking-the-secrets-of-successful-abm-and-paid-media/) - Dive into ABM and paid media and explore mindset shifts, personalization in ABM, effective tech, and success metrics; essential tips for all marketers.
- [Redefining Content Marketing with Dan Sanchez](https://dragon360.com/resources/redefining-content-marketing-dan-sanchez/) - Delve deep into how creators are rewriting the rulebook on traditional content strategies. Tune in for fresh ideas + practical takeaways to transform your strategies.
- [B2B Events: Are They Even Worth It?](https://dragon360.com/resources/b2b-events-are-they-even-worth-it/) - Let's face it, most B2B marketers struggle when it comes to events. These game-changing strategies make the most out of B2B events without breaking the bank.
- [LESSONS from HUNDREDS of AD ACCOUNTS: Creating Quick Wins That Drive ROI](https://dragon360.com/resources/lessons-from-hundreds-of-ad-accounts-creating-quick-wins-that-drive-roi/) - As a media agency, we've audited countless paid media accounts, and we're here to spill the beans on the common mistakes we've seen across brands. In this week's podcast episode, we break down those mistakes and share how to fix them. If you're looking for quick wins, it starts with fixing what's broken. Andy and

## Categories

- [Blog](https://dragon360.com/category/blog/)
- [Podcasts](https://dragon360.com/category/podcasts/)
- [Digital Banter](https://dragon360.com/category/podcasts/digital-banter/)
- [Playbooks](https://dragon360.com/category/playbooks/)
- [Masterclass](https://dragon360.com/category/masterclass/)

## Tags

- [landing page optimization](https://dragon360.com/tag/landing-page-optimization/)
- [User Experience](https://dragon360.com/tag/user-experience/)
- [abm](https://dragon360.com/tag/abm/)
- [positioning](https://dragon360.com/tag/positioning/)
- [landing pages](https://dragon360.com/tag/landing-pages/)
- [paid media](https://dragon360.com/tag/paid-media/)
- [ux](https://dragon360.com/tag/ux/)
- [audience targeting](https://dragon360.com/tag/audience-targeting/)
- [ad targeting](https://dragon360.com/tag/ad-targeting/)
- [audience segmentation](https://dragon360.com/tag/audience-segmentation/)
- [using dtc in b2b marketing](https://dragon360.com/tag/using-dtc-in-b2b-marketing/)
- [stealing from dtc for b2b](https://dragon360.com/tag/stealing-from-dtc-for-b2b/)
- [customer intelligence](https://dragon360.com/tag/customer-intelligence/)
- [customer journey](https://dragon360.com/tag/customer-journey/)
- [ad creative](https://dragon360.com/tag/ad-creative/)
- [multi-industry products](https://dragon360.com/tag/multi-industry-products/)
- [multiple markets](https://dragon360.com/tag/multiple-markets/)
- [scalable strategy](https://dragon360.com/tag/scalable-strategy/)
- [multi-industry marketing](https://dragon360.com/tag/multi-industry-marketing/)
- [multiple product marketing](https://dragon360.com/tag/multiple-product-marketing/)
- [champions](https://dragon360.com/tag/champions/)
- [decisionmakers](https://dragon360.com/tag/decisionmakers/)
- [buying committee](https://dragon360.com/tag/buying-committee/)
- [hubspot data](https://dragon360.com/tag/hubspot-data/)
- [hubspot crm](https://dragon360.com/tag/hubspot-crm/)
- [paid media optimization](https://dragon360.com/tag/paid-media-optimization/)
- [crm data](https://dragon360.com/tag/crm-data/)
- [lead tracking](https://dragon360.com/tag/lead-tracking/)
- [social proof in marketing](https://dragon360.com/tag/social-proof-in-marketing/)
- [social proof examples](https://dragon360.com/tag/social-proof-examples/)
- [build brand trust](https://dragon360.com/tag/build-brand-trust/)
- [abm marketing](https://dragon360.com/tag/abm-marketing/)
- [abm measurement](https://dragon360.com/tag/abm-measurement/)
- [abm reporting](https://dragon360.com/tag/abm-reporting/)
- [creative intelligence](https://dragon360.com/tag/creative-intelligence/)
- [creative strategy](https://dragon360.com/tag/creative-strategy/)
- [insight-driven creative](https://dragon360.com/tag/insight-driven-creative/)
- [cmo insights](https://dragon360.com/tag/cmo-insights/)
- [marketing leadership](https://dragon360.com/tag/marketing-leadership/)
- [AI in marketing](https://dragon360.com/tag/ai-in-marketing/)
- [gen ai](https://dragon360.com/tag/gen-ai/)
- [seo strategy](https://dragon360.com/tag/seo-strategy/)
- [llm seo](https://dragon360.com/tag/llm-seo/)
- [gen ai seo](https://dragon360.com/tag/gen-ai-seo/)
- [seo workflow](https://dragon360.com/tag/seo-workflow/)