overview
As an Advertising & Media Strategist, you will lead the development and execution of paid media campaigns for our B2B clients. We specialize in driving growth through targeted campaigns on Google Ads, LinkedIn Ads, and Meta, and we seek a strategist who can bring both data-driven execution and creative content strategy to the table.
responsibilities
b2b campaign strategy + execution
- Develop paid media strategies that leverage data insights to target specific B2B audiences, focusing on high-impact channels like Google Ads, LinkedIn Ads, and Meta.
- Tailor creative and content for each campaign, ensuring alignment with the needs and pain points of segmented B2B audiences.
- Adjust campaign targeting and messaging based on performance data to ensure alignment with business goals, using audience insights to refine and iterate.
creative + content strategy
- Collaborate with creative teams to design ad creative that supports campaign goals, balancing engaging visuals with compelling messaging that resonates with B2B buyers.
- Use content strategically, mapping messaging to core content pillars like pain points, objections, social proof, and product insights, as outlined in our ebook.
- Lead A/B testing of ad copy, visuals, and messaging to continuously optimize creative assets and improve engagement.
data-driven optimization + attribution
- Analyze campaign performance, using data to inform both strategic and creative decisions that maximize ROI.
- Leverage third-party attribution tools (such as HubSpot or Marketo) to ensure accurate tracking and reporting of campaign results across the customer journey.
- Drive actionable insights from attribution models to help clients understand the real impact of their paid media investments.
client engagement + collaboration
- Partner with clients to align paid media strategies with their broader business objectives, offering insights on how creative and content decisions directly contribute to lead generation and overall success.
- Collaborate with internal teams to ensure creative output is optimized for performance and tailored to target audiences, reinforcing the importance of content strategy in paid media.
about you
- Proven experience managing B2B campaigns on Google Ads, LinkedIn Ads, and Meta, with a deep understanding of how creative and content impact campaign performance.
- Strong analytical skills, with the ability to interpret data, optimize campaigns, and deliver insights to clients.
- Familiarity with third-party attribution tools and CRM platforms (e.g., HubSpot or Marketo) for tracking and reporting.
- Ability to craft and test creative strategies that align with data insights and B2B audience needs.
what success looks like
- Strategic Creative Impact: You’ll integrate creative and content strategies with paid media campaigns to drive tangible results for B2B clients.
- Data-Driven Optimization: You’ll optimize campaigns based on performance insights, ensuring continuous improvement and alignment with client goals.
- Effective Attribution: You’ll ensure accurate tracking and reporting through third-party attribution tools, clearly demonstrating the value of paid media efforts.
- Client-Centric Solutions: You’ll collaborate with clients to ensure paid media strategies support their broader business objectives, delivering results that drive growth.
- Ownership & Accountability: You’ll take full responsibility for the success of your campaigns, leading with both strategic insights and creative execution.
about us
Dragon360 ignites brands. We help our partners—some of the largest companies in the world—solve core business challenges with our people-first approach: unearthing insight, crafting opportunity, and igniting change. Fiercely independent since 2007, Dragon360 has evolved into a full-service digital marketing agency with team members around the world and headquarters in historic Kingston, NY.
Dragons are real.
It’s more than just a catchy line—it’s fundamentally how we operate day-to-day. At Dragon360, no idea is too small, and everyone has a seat at the table. Because our team of Dragons are united by our core beliefs:
- Be tenacious. Constantly think differently by making creativity and learning a practice. Own and craft compelling, human solutions to challenges—every time.
- Get involved. Actively engage with others, regardless of gender, race, orientation, or perspectives. Give back by enriching the environment and communities in which we live.
- Hold each other’s feet to the fire. Be reliable: get shit done and do it well. Set high standards, and give as much encouragement as criticism to produce our collective best work.
- Dragons are real. Be authentic and transparent when dealing with each other and clients. Own the wins as well as the mistakes, and always learn and grow from both.
perks
- 100% contribution to health, dental, and vision insurance
- Unlimited paid time off
- Flexible work schedule
- Wellness stipend
- Education stipend
- Farm share stipend
- New client referral bonuses
- 401(k) retirement savings plan (after one year)
- Monthly volunteering opportunities
location
Remote.
want to play with fire?
Send your resume, cover letter, salary requirements, and three reasons why you should be a Dragon to [email protected].
apply
