Dragon360

Digital advertising campaigns
designed to maximize revenue

Dragon360 is the digital advertising agency that consistently delivers real impact for B2B brands by designing + managing campaigns through a people-first approach.

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We stand the test of time.

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15+

years invested in the growth of our clients

92%

of clients work with us beyond year one

years average
client retention

Let's face it - there's a reason you're here

And it's probably because your paid media just isn't getting the job done. Any of these hit close to home?

New Customers Cost a Fortune

Acquisition costs are straining your budget. As ROI dips, defending the spend is harder, and scaling digital marketing feels impossible next to driving business growth.

Sales is Claiming Leads Suck

Ad spend is wasted on leads that will never convert. Low-quality leads cause marketing vs. sales blame games and misalignment around the target ICP and resources.

You Have a Great Product No One Knows About

Brand and product awareness are holding you back. Whether new to the market or in a niche space, your ICP probably hasn’t heard of your solution or why they need it.

Paid Media is an Untapped Opportunity

You’ve dabbled with advertising, but now you can prove its impact with new campaigns. How do you do this without wasting money and explaining poor results to leadership?

Your Ad Strategy is Stale and its Results Indicate a Refresh

Your strategy is outdated, with stale content and boring creative. You lack insights to improve, making it an overwhelming task to refresh your approach.

How We Drive Success

While others focus on quick fixes or reinventing the wheel with strategies that are completely misaligned to how you do business, we prefer to hit the ground running while designing an advertising strategy that is people-first, revenue-driven, and makes sense for your business.

Here’s how we do that:

align

Goal + Objective Setting

Setting goals and objectives is the foundation of any campaign. We
go beyond basics, understanding your business deeply, whether it’s
product-led or sales-led, inbound or outbound, large or small team.
Our strategy is built to align perfectly with your business and sales objectives, fitting your unique needs.

audit

Audit + Update Existing Efforts

Most paid media programs have some strengths. Our initial audit
identifies what works, scales it, and stops inefficiencies through quick
wins aligned to goals. We then design a stronger program starting with extensive audience research.

research

Audience Development + Segmentation

People are central to our work, beginning with deep audience
research to understand their pains, needs, and priorities. We go beyond basic persona and ICP data, understanding the decision-
making process and segmenting appropriately to develop effective
messaging and positioning.

position

Paid Media Positioning + Messaging

Clarity is crucial in B2B advertising. Dragon360 focuses on clear,
simple messaging that articulates the problem you solve, tested and validated over time, based on audience and customer insights.

create

Paid Media-Focused Content Audit + Strategy

We ensure the right content exists or gets created. By auditing existing content and identifying needs for new assets, we support campaigns with relevant, engaging content, helping your brand break through the noise and drive long-term results.

launch

Launch, Learn, Scale

Dragon360’s advertising management is ongoing, iterative, and revenue-focused. Our senior experts optimize tirelessly, using consistent testing and ideation to refine strategy and scale
effectively, providing clear reporting and investing in your growth.