Digital advertising campaigns
designed to maximize revenue
Dragon360 is the digital advertising agency that consistently delivers real impact for B2B brands by designing + managing campaigns through a people-first approach.
We stand the test of time.
Join the club →years invested in the growth of our clients
of clients work with us beyond year one
years average
client retention
And it's probably because your paid media just isn't getting the job done. Any of these hit close to home?
Acquisition costs are straining your budget. As ROI dips, defending the spend is harder, and scaling digital marketing feels impossible next to driving business growth.
Ad spend is wasted on leads that will never convert. Low-quality leads cause marketing vs. sales blame games and misalignment around the target ICP and resources.
Brand and product awareness are holding you back. Whether new to the market or in a niche space, your ICP probably hasn’t heard of your solution or why they need it.
You’ve dabbled with advertising, but now you can prove its impact with new campaigns. How do you do this without wasting money and explaining poor results to leadership?
Your strategy is outdated, with stale content and boring creative. You lack insights to improve, making it an overwhelming task to refresh your approach.
While others focus on quick fixes or reinventing the wheel with strategies that are completely misaligned to how you do business, we prefer to hit the ground running while designing an advertising strategy that is people-first, revenue-driven, and makes sense for your business.
Here’s how we do that:
Setting goals and objectives is the foundation of any campaign. We go beyond basics, understanding your business deeply, whether it’s product-led or sales-led, inbound or outbound, large or small team. Our strategy is built to align perfectly with your business and sales objectives, fitting your unique needs.
Most paid media programs have some strengths. Our initial audit identifies what works, scales it, and stops inefficiencies through quick wins aligned to goals. We then design a stronger program starting with extensive audience research.
People are central to our work, beginning with deep audience research to understand their pains, needs, and priorities. We go beyond basic persona and ICP data, understanding the decision- making process and segmenting appropriately to develop effective messaging and positioning.
Clarity is crucial in B2B advertising. Dragon360 focuses on clear, simple messaging that articulates the problem you solve, tested and validated over time, based on audience and customer insights.
We ensure the right content exists or gets created. By auditing existing content and identifying needs for new assets, we support campaigns with relevant, engaging content, helping your brand break through the noise and drive long-term results.
Dragon360’s advertising management is ongoing, iterative, and revenue-focused. Our senior experts optimize tirelessly, using consistent testing and ideation to refine strategy and scale effectively, providing clear reporting and investing in your growth.
What
We Do
Our Work + Impact
Laying the demand generation groundwork for a top international infrastructure software company
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Laying the demand generation groundwork for a top international infrastructure software company
$50MM annual revenue
13K transactions
107K leads generated
Developing a product-led, enterprise-grade demand gen approach for leading cloud CAD product development software
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Developing a product-led, enterprise-grade demand gen approach for leading cloud CAD product development software
362% growth in revenue YoY
132% increase in product trial sign-ups
74% increase in avg ad CTR
1.3M active Onshape EDU users
Pivoting to precision with an account-based marketing strategy for a pioneering customer data platform
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Pivoting to precision with an account-based marketing strategy for a pioneering customer data platform
2845% ROAS
500% increase in opportunity creation rate
180% increase in customer acquisition rate
Ashley Infantino,
Head of Marketing
Factor
Greg Lantz,
Senior Manager, Paid Media
Bentley Systems
Matt Myers,
Head of Marketing
Haven Life