strategize, optimize, and grow

We plan, build, and optimize B2B ad programs that perform, through smarter segmentation, sharper messaging, and a strategy that aligns with how your buyers actually buy.

Let's Talk

It’s Not Magic. It’s Just Built Right.

While others chase trends or quick fixes, we build ad programs that align with how you go to market, and what actually drives results. Here’s how we make that happen.

 

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align

Goal + Objective Setting

  • Define + align goals with go-to-market motion
  • Define KPIs and metrics for success
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audit

Audit + Update Existing Efforts

  • Identify strengths + quick wins
  • Minimize further inefficiencies and wasted spend
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research

Audience Development + Segmentation

  • Identify buying committee and decision-makers
  • Research audience behaviors, interests, and needs
  • Create prioritized segments based on budget and impact
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position

Paid Media Positioning + Messaging

  • Define unique differentiators and audience benefits
  • Align differentiators with audience insights
  • Create emotional and logical messaging for campaigns
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create

Paid Media-Focused Content Audit + Strategy

  • Review content for advertising use
  • Identify content gaps and opportunities
  • Align diverse content + creative to audience segments
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launch

Launch, Learn, Scale

  • Optimize campaigns with continuous testing
  • Refine strategies to scale effectively
  • Provide clear, actionable reporting

What We Do

strategy development

We bring together research, messaging, and campaign strategy to build paid programs that actually connect, driving relevance, reach, and results from day one.

  • Audience Development + Segmentation
  • Positioning + Messaging
  • Content Audit + Strategy
  • Creative Design + Production

ad + media management

We don’t just manage your ad program, we stay in the work. From hands-on optimization to strategic oversight, we keep performance aligned to what actually drives revenue.

  • Paid Search + Social
  • Programmatic
  • Audio
  • OTT + CTV
  • ABM

creative + content

From ad creative to landing pages, we design content that not only captures attention, but drives action. Built for paid media, shaped by strategy.

  • Visual Design
  • Content
  • Landing Pages

the dragon difference

Most agencies focus on execution. We take ownership, from strategy to optimization, to run paid media programs that actually perform. With a 92% retention rate and 4+ year average client relationships, we’re built for partnership, not churn.

Hands-On: We don’t disappear after launch. We stay in the work, refining, testing, and improving performance every step of the way.

B2B Experts: We go deep in B2B, tailoring strategy and messaging to how your buyers actually think and buy.

Senior-Level Team: No handoffs to junior staff. You work directly with strategists who know how to turn strategy into results.

Total Ownership: From messaging and audience targeting to creative to platform execution, we own it all, and make sure it actually drives outcomes.

 

Other Agencies

Launch and Leave: Campaigns go live, then go untouched. Optimization becomes an afterthought.

One-Size-Fits-All: They bounce between industries without B2B depth, delivering generic playbooks that don’t translate.

Junior Team Handoff: After the sale, the work gets passed to junior staff with limited experience or context.

Execution-Only Model: They run the ads you give them, without strategic input, feedback, or true collaboration.

 

proven success, trusted partnerships

These aren’t one-off wins. Our clients stick with us because we build paid media programs that perform, quarter after quarter, year after year. See what that looks like in action.