stop writing ads for “everyone” – a masterclass in creating ads that actually convert

Across a lot of B2B paid media programs right now, there’s a pattern that’s hard to ignore:

Campaigns are live. The creative looks clean. The targeting checks out.

But the results? They don’t quite match the effort.

When that happens, the issue usually isn’t the platform – it’s the message.

Not because it’s wrong, but because it’s too broad. Too expected. Too close to what everyone else is saying.

Messaging that isn’t segmented. That doesn’t reflect how real stakeholders make decisions. That blends into the feed instead of standing out from it.

If that sounds familiar, you’re not alone.
And it’s exactly why we’ve decided to put together a masterclass designed to help marketers fix the message behind the media.

What the Masterclass Covers

This isn’t about creative tactics or channel hacks.
It’s about building sharper, more effective messaging that drives actual performance.

We’ll break down:

• How to separate messaging for champions vs. buying committees – and why treating them the same is killing your performance
• Why your audience isn’t looking for “more information,” they’re looking for confidence and how to give it to them
• What to say (and what to avoid) if you want to write copy that doesn’t just check a box, but actually gets remembered
• How to make messaging the lever that improves performance – not just a line item in your optimization checklist

Whether you’re actively running campaigns or planning your next one, this session will give you the tools to strengthen your messaging, sharpen your creative, and drive bottom-line results.

Join the Live Session

The session is free.
The takeaways are actionable.
And the goal is simple: to help you build better messaging that drives better results.

Reserve your seat today!