overview
As a Demand Generation Strategist, you will lead the strategy, execution, and ongoing optimization of integrated B2B advertising programs that drive measurable business growth for our clients. Working closely with clients, you’ll translate business objectives and go-to-market priorities into audience-first advertising strategies that support demand generation, account-based marketing, product launches, expansion initiatives, and other strategic growth goals.
This role requires an equal balance of strategic thinking and hands-on execution. You’ll develop advertising strategies grounded in audience insights, buying committee dynamics, messaging, and measurement while managing campaigns across channels including Google Ads, LinkedIn Ads, Reddit, Meta, programmatic, and emerging platforms. You’ll continuously evaluate performance, identify new opportunities, and make informed recommendations that improve pipeline, revenue, and overall business outcomes.
Success in this role comes from thinking beyond campaign management. You’ll serve as a trusted strategic partner to your clients, confidently connecting advertising decisions to broader business objectives while collaborating internally across media, creative, and content disciplines to deliver exceptional work.
responsibilities
b2b advertising strategy + ongoing execution
- Develop integrated B2B advertising strategies that align with each client’s business objectives, go-to-market motion, and growth priorities, supporting initiatives including demand generation, account-based marketing, product launches, customer expansion, and brand awareness.
- Translate client goals into audience-first advertising programs that combine the right channels, messaging, creative, and measurement strategy to drive meaningful business outcomes.
- Design and manage multi-channel advertising campaigns across platforms including Google Ads, LinkedIn Ads, Reddit, Meta, programmatic advertising, and emerging channels.
- Develop strategic testing roadmaps that continuously improve audience targeting, messaging, creative, channel mix, and campaign performance through structured experimentation.
- Make proactive recommendations that identify opportunities to improve performance, increase efficiency, and support evolving client objectives.
- Challenge existing processes, workflows, and assumptions by identifying opportunities to improve how Dragon360 operates, scales, and delivers value through smarter processes, automation, and AI-enabled ways of working.
audience strategy + campaign execution
- Develop audience strategies built around ideal customer profiles, buying committees, account prioritization, intent signals, and customer journey insights.
- Align targeting approaches with each client’s unique sales process and go-to-market strategy, ensuring advertising programs reach the right audiences at the right stage of the buying journey.
- Continuously refine audience segmentation, campaign structure, bidding strategies, and budget allocation based on performance data and emerging market insights.
- Execute campaigns with a strong attention to detail while maintaining focus on broader strategic objectives and business impact.
creative + content strategy
- Partner with internal creative and content teams to develop messaging and creative strategies that resonate with target audiences and support campaign objectives.
- Translate product positioning, customer pain points, and competitive differentiators into compelling advertising experiences across multiple channels.
- Ensure creative, messaging, and offers remain aligned throughout the customer journey, supporting awareness, consideration, conversion, and customer expansion initiatives.
- Lead ongoing creative experimentation through structured testing of messaging, visuals, formats, and calls-to-action to improve engagement and business outcomes.
data-driven optimization + attribution
- Analyze campaign performance to identify trends, diagnose challenges, and uncover opportunities that improve pipeline contribution and return on investment.
- Develop and implement measurement strategies by defining conversion frameworks, configuring tracking through Google Tag Manager and advertising platforms, and ensuring data is collected accurately to support optimization and business reporting.
- Connect advertising performance to meaningful business outcomes using attribution platforms, CRM systems, and marketing automation tools such as HubSpot and Marketo.
- Build reporting that goes beyond campaign metrics to demonstrate impact on pipeline, revenue, account engagement, and broader marketing objectives, providing insights and recommendations to scale successes and drive new opportunities.
- Use data to guide strategic recommendations while balancing quantitative insights with practical marketing judgment.
- Identify opportunities to streamline internal workflows and improve the quality, speed, and consistency of work through the thoughtful application of AI and automation.
client partnership + strategic collaboration
- Serve as a strategic advisor to clients by providing thoughtful recommendations, challenging assumptions when appropriate, and helping shape advertising strategies that support broader business goals.
- Build trusted relationships through proactive communication, strategic guidance, and a strong understanding of each client’s industry, customers, and competitive landscape.
- Collaborate closely with internal team members, including creative and marketing operations, to ensure every advertising program delivers a cohesive and effective customer experience.
- Serve as a subject matter expert on the evolving B2B advertising landscape by proactively sharing new platform capabilities, technologies, AI applications, and strategic opportunities with both clients and internal teams.
- Identify and pursue opportunities to grow existing client relationships by recommending additional services, strategic initiatives, and advertising investments that improve client outcomes and contribute to agency revenue growth.
about you
- 5+ years of experience developing and managing B2B advertising strategies across platforms such as Google Ads, LinkedIn Ads, Reddit, Meta, and other digital advertising channels.
- Proven ability to develop advertising strategies that align with broader go-to-market initiatives, including demand generation, account-based marketing (ABM), product launches, customer expansion, and pipeline acceleration.
- Strong understanding of B2B buying behavior, including ideal customer profiles (ICPs), buying committees, long sales cycles, audience segmentation, and customer journey mapping.
- Experience translating business objectives into integrated advertising programs that balance audience strategy, messaging, creative, channel selection, and measurement.
- Highly analytical with the ability to interpret complex performance data, identify trends, and transform insights into strategic recommendations that improve business outcomes.
- Comfortable balancing strategic thinking with hands-on campaign execution, moving seamlessly between high-level planning and in-platform optimization.
- Experience leveraging CRM, marketing automation, and attribution platforms such as HubSpot, Salesforce, Marketo, or similar technologies to measure campaign performance and business impact.
- Excellent communication and presentation skills, with the ability to confidently articulate strategy, explain complex concepts, and build trusted relationships with both clients and internal stakeholders.
- Naturally curious with a passion for experimentation, continuous learning, and staying ahead of emerging B2B advertising trends, technologies, and best practices.
- Demonstrated curiosity for emerging advertising technologies, AI tools, and platform innovations, with the ability to evaluate and apply them where they create meaningful business value.
- Highly organized, accountable, and capable of managing multiple priorities while maintaining exceptional attention to detail in a fast-paced agency environment.
- You don’t settle for “good enough.” You challenge assumptions, think strategically, embrace experimentation, and continuously look for better ways to drive results for your clients and Dragon360.
what success looks like
- Strategic Business Impact: You develop advertising strategies that extend beyond campaign execution, aligning every recommendation with your clients’ broader business objectives and go-to-market priorities. Your work consistently contributes to measurable pipeline growth, revenue impact, and long-term business success.
- Audience-First Thinking: You develop a deep understanding of your clients’ customers, buying committees, and market dynamics, translating those insights into advertising programs that reach the right audiences with the right message at the right time.
- Data-Driven Decision Making: You use performance data, attribution, and business insights to guide every decision. Rather than simply reporting results, you uncover opportunities, solve problems proactively, and continually optimize programs based on meaningful performance indicators.
- Trusted Client Partnership: You become a trusted extension of your clients’ marketing teams by providing thoughtful strategic guidance, proactive recommendations, and clear communication. Clients look to you not only for execution, but for expertise, perspective, and confidence in navigating complex advertising challenges.
- Continuous Innovation: You embrace curiosity and experimentation, constantly testing new audiences, messaging, creative approaches, channels, and technologies. You challenge assumptions, seek better ways of working, and help Dragon360 stay at the forefront of B2B advertising.
- Ownership & Accountability: You take ownership of your clients’ success by balancing strategic leadership with flawless execution. You are dependable, accountable, and committed to delivering high-quality work while continuously raising the bar for yourself and those around you.
about us
Dragon360 is a B2B advertising agency that helps marketing teams turn strategy into measurable business growth.
We partner with mid-market and enterprise organizations navigating long sales cycles, complex buying committees, and high-value purchasing decisions. By combining audience-first strategy, compelling creative, and data-driven execution, we build advertising programs that generate pipeline, accelerate revenue, and maximize return on investment.
We don’t believe successful advertising starts with channels or tactics. It starts with understanding the people you’re trying to reach, the challenges they’re trying to solve, and the decisions they need to make. That’s why every engagement begins with strategy and is continuously refined through performance insights, experimentation, and collaboration.
As a strategic extension of our clients’ marketing teams, we help organizations align advertising with their broader go-to-market objectives, whether supporting demand generation, account-based marketing, product launches, customer expansion, or brand growth.
We’ve been fiercely independent since 2007, and it shows.
Dragons are real.
It’s more than just a catchy line—it’s fundamentally how we operate day-to-day. At Dragon360, no idea is too small, and everyone has a seat at the table. Because our team of Dragons are united by our core beliefs:
- Be tenacious. Constantly think differently by making creativity and learning a practice. Own and craft compelling, human solutions to challenges—every time.
- Stay accountable. Be reliable: get shit done and do it well. Set high standards, and give as much encouragement as criticism to produce our collective best work.
- Foster respect. Engage with openness and empathy. Embrace different perspectives, and give back by supporting the communities and environment we’re part of.
- Dragons are real. Be authentic and transparent when dealing with each other and clients. Own the wins as well as the mistakes, and always learn and grow from both.
Perks + Compensation
We believe people do their best work when they’re supported, so we offer benefits that prioritize flexibility, wellness, and growth.
- 100% individual contribution to health, dental, + vision insurance
- Unlimited paid time off
- Flexible work schedule
- Wellness stipend
- Education stipend
- Annual farm share stipend
- New client referral bonuses
- 401(k) retirement savings plan (after one year)
Want to ignite growth?
Send your resume, cover letter, salary requirements, and three reasons why you should be a Dragon to [email protected].
apply
