Webinar Recording: The Framework for B2B Advertising Success

B2B Marketers are a cut above the rest when it comes to sales funnel mapping; MQLs, ToFu vs BoFu, and net new logos define our challenges and frame our success. Why then, do so many digital advertising campaigns go straight for the kill, when we know that 76% of business buyers prefer different content at each stage of the purchase process?

Successful B2B campaigns tailor specific tactics for each stage of the buying cycle

You need to engage your audience where they consume information and form their opinions.

In this recorded webinar, you’ll learn how the following will change your paid ad campaigns forever:

Stop focusing exclusively on the bottom of the funnel
Know your sales cycle
Define your KPIs
Content + Paid = Wider Funnel
Start social advertising NOW!

The fact is that B2B buyers eliminate 50% of the vendors they evaluate before even engaging with a sales rep. The responsibility rests on marketers to make sure their solutions make the cut, by moving leads through the entire sales funnel.

If you’d like to learn how these strategies can work for you, give us a call at (845) 383-0890 or email us at [email protected].