The Framework for B2B Advertising Success

Length: 35:42

50% of vendors are eliminated from the buying cycle before a sales rep can engage – Don’t be part of that statistic!

Tailor tactics for each stage of the buying cycle
Leverage your best content with paid advertising to move prospects through the funnel
Learn how Social Ads are the new frontier, and get there before your competitors do!

Successful B2B campaigns tailor specific tactics for each stage of the buying cycle

You need to engage your audience where they consume information and form their opinions.

B2B Marketers are a cut above the rest when it comes to sales funnel mapping; MQLs, ToFu vs BoFu, and net new logos define our challenges and frame our success. Why then, do so many digital advertising campaigns go straight for the kill, when we know that 76% of business buyers prefer different content at each stage of the purchase process?
B2B Round Table Meeting

Welcome to the full funnel approach! B2B marketing has changed!

Learn The Full-Funnel Approach to B2B Advertising

In this webinar we’ll cover:

Stop focusing exclusively on the bottom of the funnel
Know your sales cycle
Define your KPIs
Content + Paid = Wider Funnel
Start social advertising NOW!

Hosted by Andy Groller, VP of Digital Advertising.
Moderated by Abe Uchitelle, SVP of Business Development at Dragon360.

Please don’t hesitate to contact us to discuss how your company can use these tactics to drive more revenue.

Give us a call at (845) 383-0890, email us at [email protected], or submit our contact form here.

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